A commitment to quality and staying nimble

Bob Liland, Founder and CEO

Bob Liland, Founder and CEO

After retiring from the Navy as a submariner, Bob Liland founded Urethane Innovators in 1977 using $500 he borrowed from a friend.

To meet the growing demand for polyurethane products, Bob moved the company in 1989 to New Bern, North Carolina.

Urethane Innovators, Inc., New Bern, NC

Urethane Innovators, Inc., New Bern, NC

Since then, Urethane Innovators has expanded its facilities three times and is currently operating in a 30,000 square foot facility. The company is a Tier 1 Supplier to GM; our self-imposed on-time delivery rate is 97%.

Urethane Innovators is one of the few urethane product manufacturers to hold the ISO 9001:2015 certification. To ensure highest product quality, short lead times, and competitive pricing, we provide customers with a turnkey process that includes rapid prototyping, tooling, and machining – all done in-house.

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Our speciality: high-volume, custom urethane parts

Today, Urethane Innovators continues its growth through continuous improvement and upgrading the plant and equipment to accommodate larger production runs. We’re proud our customers rely on us to provide the highest quality, custom urethane products.

Our goal is to exceed your expectations by producing exceptional urethane parts that deliver increased performance and reduce your downtime and maintenance costs.