Bob Liland, Founder and CEO

Bob Liland, Founder and CEO

As CEO, Bob oversees the management of Urethane Innovators.

After retiring from a 20-year career as a Navy submariner, Bob went to work for PermaFlex Corporation. He started Urethane Innovators in 1977 at his kitchen table and with $500 dollars.

Bob believes in always aiming high in all areas of his life and treating people well. “People make or break a company,” he says. “You can have the best people in the world, but if you don’t take care of them, you’re lost.”