Our “roll up the sleeves and get to work” attitude

Bob Liland, Founder and CEO

Bob Liland, Founder and CEO

Our company’s ingenuity got its start at Bob Liland’s kitchen table when he taught himself the urethane business.

Bob isn’t one to take “no” for an answer. Over the years, he created our company’s “yes we can” attitude by continually innovating.

Two-color urethane roller

A precisely machined roller with a hard durometer urethane.

Today, this spirit is part and parcel of everything we do:

  • Recommending design changes to improve urethane part performance or production time
  • Putting our heads together to solve tough challenges
  • Finding ways to innovate processes to help keep your costs low
  • Building a state-of-art machine shop in order to eliminate costly outsourcing
  • Creating all our own molds in-house
Fresh thinking and problem solving encouraged.

Fresh thinking and problem solving encouraged.

If you have a manufacturing or application challenge and are looking for original ideas and a “yes we can” attitude, be sure to look through our Challenges Solved page – and then contact us.

Our entire team, from sales to the production floor, is ready and willing to roll up our sleeves and get to work for you.

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UI Helps Engineering Company Reduce Costs for Urethane Parts

Steps included testing new formulations, eliminating process steps, and improving part quality.

Urethane covers for steel heads

Challenges Solved

We've built a reputation for tackling tough manufacturing and industrial challenges using urethane, silicone and plastics.

Urethane fiber optic cabling part

What is “Custom Formulation”?

In this FAQ, we discuss a few of the considerations that go into formulating urethane for your application.