Company History

A commitment to quality and staying nimble

Bob Liland, Founder and CEO

1977. Foundation

Bob Liland, our founder, had a vision in 1977 to create a company that met the growing demand for polyurethane products. Since our founding, Urethane Innovators has continually made investments to increase our facility size and modern equipment to satisfy the demanding needs of our clientele.

Currently, the business is housed in a cutting-edge, 30,000-square-foot facility that has undergone a number of upgrades to support its expansion. Urethane Innovators has continuously proven its dedication to on-time delivery as a dependable Tier 1 Supplier to GM, with an almost perfect on-time rate of 99.5%. Since our founding, we have recognized the value of quality as the first among equals in meeting specifications. In recognition of our commitment to quality, we have been ISO 9001 registered since 2003, and currently hold the coveted ISO 9001:2015 accreditation, which reflects the superior caliber of our production practices.

Urethane Innovators, Inc., New Bern, NC

Our speciality: high-volume, custom urethane parts

To provide the best possible experience for our customers, Urethane Innovators offers a comprehensive, in-house service package that includes rapid prototyping, tooling, and machining, all of which contribute to the production of top-quality products at competitive prices with short lead times.

Our goal is to exceed your expectations by producing exceptional urethane parts that deliver increased performance and reduce your downtime and maintenance costs.