We’re a little quirky – but dead serious about helping you

Kelly Liland Clark, CFO

Kelly Liland Clark, CFO

Since 1977, we’ve done whatever it takes to get the job done.

We treat our employees well – like family – because they are. We let people do what they do best – find ways to solve interesting challenges – without a lot of micro-managing.

We’re ISO 9001:2015 certified to show our commitment to quality.

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To save you money and improve quality, we added a CNC machine shop to our facility.

Heck, we’ll go hunt up a machine and buy it (and on occasion an entire production process) if it means helping you solve a challenge.

How we work isn’t a case study in lean and mean, but the end result is the same: the finest custom urethane parts you’ll find anywhere.

Bob Liland, Founder and CEO

Management Team

Meet the people behind the products at Urethane Innovators.

Client List

A partial listing of companies with whom we’ve built long-term relationships.


What our customers have to say about exceeding their expectations.

Urethane Innovators, Inc., New Bern, NC

Company History

How Bob Liland grew the company over its 40-year history.